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Scientists discover AI can make humans more creative

Artificial intelligence is often portrayed as a tool that replaces human work, but new research from Swansea University suggests a far more exciting role: creative collaborator. In a large study with more than 800 participants designing virtual cars, researchers found that AI-generated design galleries sparked deeper engagement, longer exploration, and better results.

Scientists discover AI can make humans more creative

Published March 16, 2026 · Category: Robotics

Overview

Artificial intelligence is often portrayed as a tool that replaces human work, but new research from Swansea University suggests a far more exciting role: creative collaborator. In a large study with more than 800 participants designing virtual cars, researchers found that AI-generated design galleries sparked deeper engagement, longer exploration, and better results.

Source

Originally published at www.sciencedaily.com.

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